Put a little lamb in your heart.
Frontiere, Rams owner who moved team to St. Louis, dies
LOS ANGELES — Georgia Frontiere, the St. Louis native who became a hometown hero when she brought the NFL’s Rams from Los Angeles in 1995, died Friday. She was 80.
Frontiere had been hospitalized for breast cancer for several months, the Rams said in a statement posted on their Web site.
The Rams moved twice under Frontiere’s leadership, first relocating from the historic Los Angeles Memorial Coliseum in 1980 to Anaheim, 35 miles away.
St. Louis’ original NFL franchise, the Cardinals, had left for Arizona in 1988. After the city failed to land an expansion team, civic leaders built a $260 million, taxpayer-financed domed stadium anyway, in hopes of luring another team.
Frontiere, born in St. Louis, agreed in January 1995 to move, causing her to be demonized in Southern California but heralded in her hometown. At a downtown rally soon after the move was announced, thousands chanted “Georgia! Georgia!”
“You take my breath away,” Frontiere told the crowd. “It’s so good to be back in St. Louis, my hometown.”
The Rams won the Super Bowl in 2000.
“Our mom was dedicated to being more than the owner of a football team,” daughter Lucia Rodriguez and son Chip Rosenbloom said in the statement.
“She loved the Rams’ players, coaches, and staff. The warmth and generosity she exuded will never be forgotten.”
The one-time nightclub singer was married seven times, starting at age 15. Her sixth husband, Carroll Rosenbloom, owned the Los Angeles Rams at the time of his drowning death in 1979.
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