After I had purchased a few Taiwanese editions of Marie Claire from a Chinese bookstore and was en route to acquire my drug of choice, I saw a bright orange truck with the words “College Hunks Hauling Junk” emblazoned across its side. Now, that’s pretty clever and definitely sounds better than “Two Men and a Truck,” I thought to myself.
The marketing/branding group of College Hunks should be proud because while I’ve seen trucks from Two Men many times on the roads, I’ve never felt motivated to look up their company online to find out more information until now.* I prefer the College Hunks’ truck, but I can’t say I’m partial to their web site.** Firstly, their colors make me think of Gatorade coolers or Home Depot rolling around in Teletubby Land. Secondly, there is no legal footer! No information on who maintains their website or powers it. I’ve lost count of the number of web sites that don’t update the year on their legal footer, but to have none at all?
*But I’m not sure how pleased College Hunks’ corporate personnel should feel especially since they’ve inadvertently compelled me to research their competition. Although the Hunks may be targeting niches within the pool of potential customers, the industry is still about relocating objects from Point A to Point B. If I didn’t feel like moving items myself and had the time/resources to give each company an audtion run, I would.
If anyone from College Hunks happens to be reading this post, get that legal footer on your page. Toute de suite!